Your catalogue
Start with the wines you sell.
Provide the producer, wine name and vintage for representative wines from your actual assortment.
For business
Wine descriptions for changing catalogues.
Consistent, expert-informed wine descriptions at scale. For wine shops, online retailers and auctions.
For wine sellers and auctions
Give every wine a clear, consistent description.
Large and changing catalogues demand specialist knowledge and substantial editorial work. Winebutler helps your team create descriptions in an agreed language, length, tone and structure—without asking you to supply the tasting notes.
Winebutler knowledge
Draw on professional tasting notes.
Winebutler looks for relevant material in a collection of more than 100,000 professional tasting notes. Coverage depends on the wine and vintage.
Your description standard
Keep language and structure consistent.
Agree the intended language, length, tone and content structure, with human review remaining part of the publishing process.
Where it fits
Built around real wine catalogues.
Winebutler is most relevant when description work is recurring or the assortment changes frequently.
- Online wine shops and e-commerce catalogues
- Wine auctions with changing lots and vintages
- Digital wine lists and structured wine catalogues
- Individual wines or larger batches
A responsible starting point
Evaluate quality on your own wines.
A useful demonstration starts with two or three representative wines and an example of the description you want. Together, we review content, format and the handling of wines for which no matching expert note is available.
Commercial use requires a Winebutler partnership and a separate agreement tailored to the intended use and volume.
Request a demonstrationFor your published descriptions
Generated with Winebutler.
A clear attribution connects each description with the Winebutler knowledge product while your team retains responsibility for editorial review and publication.